These categories are then imported into SPSS Statistics and are coded as dummy variables. The categories are then collapsed into thematic patterns. Text AnalysisĬompeting with more established products like nVivo and Hyperresearch, marketing analytics with SPSS developed a text analysis program that uses native language to search a variety of textual materials to find patterns in word use. Surveys can be deployed through various media, including online and mail, and can be translated into various languages.
This program, actually a group of related products, simplifies the process of designing visually appealing surveys and deploy them using wizards. Today’s session on predictive analytics dealt primarily with data collection, text analysis, new features of SPSS version 19, data mining, and Cognos Business Intelligence software. The products also interface with other software products such as Excel. The diversity of tools and ability to buy modules individually allows customizable solutions for a variety of business and non-profit problems.Ī valuable feature of all the SPSS software is that the various modules fit together seamlessly and share a similar interface, making it easy to move between modules and reducing the learning curve.
#Nvivo and hyperresearch are statistical software packages full#
Through development or acquisition, SPSS has a full line of tools for predictive analysis from data planning and data collection through analysis, reporting, and deployment of solutions. Today, I’ll give you an overview of the cool new modules and features of SPSS and, over the next couple of days, I’ll provide more details for each one. Marketing analytics with SPSS sure have changed in the last 20 years since I started using them - sure there’s still regression and logit and discriminant, but there are lots of new tools, too. I spent the morning at a workshop hosted by SPSS (an IBM company) - thanks a bunch for the invitation.